Date: 2008
Type: Article
Individualized constituency campaigns in mixed-member electoral systems : candidates in the 2005 German elections
West European politics, 2008, Vol. 31, No. 5, pp. 978-1003
ZITTEL, Thomas, GSCHWEND, Thomas, Individualized constituency campaigns in mixed-member electoral systems : candidates in the 2005 German elections, West European politics, 2008, Vol. 31, No. 5, pp. 978-1003
- https://hdl.handle.net/1814/45128
Retrieved from Cadmus, EUI Research Repository
Constituency campaigns are important phenomena for students of political parties,
voting behaviour as well as political communication. These research communities
perceive constituency campaigns as parts of centralised high-tech campaigns aiming in
strategic ways at the efficient mobilisation of voters. We propose in this paper an
alternative understanding of constituency campaigns using the case of the German
parliamentary elections in 2005 to empirically test this understanding. We perceive
constituency campaigns as phenomena signalling a relative independence of individual
candidates from the national party campaign. We label this phenomenon individualised
campaigning. We argue that individualised campaigning is driven among others by
electoral incentives. We test this hypothesis with regard to the German mixed-member
electoral system and on the basis of a survey of all candidates standing for election in
2005.
Additional information:
Published online: 01 September 2008
Cadmus permanent link: https://hdl.handle.net/1814/45128
Full-text via DOI: 10.1080/01402380802234656
ISSN: 0140-2382; 1743-9655
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