Browsing by Subject "M31"

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Browsing by Subject "M31"

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    Title: On the Signaling and Feedback Effects of Umbrella Branding  Author(s): THAL, Jeanine Date: 2007 Type of Publication: Working Paper Series/Report no.: EUI MWP Abstract: I consider an adverse selection model of product quality to analyze a firm's incentives to sell different products under an umbrella brand. My main result is that umbrella branding can signal positive quality correlation ...