Browsing by Author "PUBLISI, Riccardo"

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Browsing by Author "PUBLISI, Riccardo"

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    Title: What Do Ads Buy? Daily Coverage of Listed Companies on the Italian Press  Author(s): GAMBARO, Marco; PUBLISI, Riccardo Date: 2010 Type of Publication: Working Paper Series/Report no.: EUI RSCAS Abstract: We match data on the daily newspaper coverage of a sample of Italian listed companies with Nielsen data on the monthly amount of advertising that a given company has purchased on a given newspaper. Controlling for newspaper ...