Browsing Department of Political and Social Sciences (SPS) by Author "ARVIDSSON, Adam"

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Browsing Department of Political and Social Sciences (SPS) by Author "ARVIDSSON, Adam"

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    Title: Marketing Modernity: Italian advertising from fascism to postmodernity  Author(s): ARVIDSSON, Adam Date: 2003 Type of Publication: Book Abstract: In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today ...
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    Title: The making of a consumer society: marketing and modernity in contemporary Italy  Author(s): ARVIDSSON, Adam Date: 2000 Type of Publication: Thesis Series/Report no.: EUI PhD theses Abstract: In this thesis, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its ...