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Browsing RSCAS Articles by Author "NÖTZOLD, Katharina"
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Title:"Going Local" as a Strategy to Enter Arab National Television Markets: Examples from Lebanon and Jordan
Author(s):NÖTZOLD, Katharina; PIES, JudithDate:2010Type of Publication:ArticleAbstract:Nascent Jordanian television stations want to distinguish themselves from state-owned Jordan TV and pan-Arab satellite channels by announcing their intention to broadcast mostly 'local' items of interest. In Lebanon, several ...