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Browsing RSCAS Contributions to Books by Author "ABDALLAH, Farah"
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Title:Saudi Post Innovative Address System: Integrating electronic and physical platforms
Author(s):ABDALLAH, Farah; FINGER, MatthiasDate:2010Type of Publication:Contribution to bookAbstract:In 2004, H.e. Dr Mohammad Benten was appointed president of Saudi Post (SP), a government-owned company facing critical challenges affecting its survival. The company’s customers perceived the Post as a traditional channel ...