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dc.contributor.authorNÖTZOLD, Katharina
dc.contributor.authorPIES, Judith
dc.date.accessioned2012-01-17T13:25:13Z
dc.date.available2012-01-17T13:25:13Z
dc.date.issued2010
dc.identifier.citationMiddle East Journal of Culture and Communication, 2010, 3, 1, 43-62
dc.identifier.issn1873-9857
dc.identifier.issn1873-9865
dc.identifier.urihttps://hdl.handle.net/1814/19947
dc.description.abstractNascent Jordanian television stations want to distinguish themselves from state-owned Jordan TV and pan-Arab satellite channels by announcing their intention to broadcast mostly 'local' items of interest. In Lebanon, several terrestrial stations concentrate heavily on news items from certain Lebanese regions in order to cater to diverse sectarian audiences. Despite some differences, these two examples have in common their focus on local issues as a strategy to enter or survive in a competitive national television market. In this paper we examine definitions of the term 'local' that are inherent in those strategies and their societal implications. We look at different aspects of 'local' coverage as defined by TV producers and how these actually translate into content. By taking Lebanon and Jordan as examples, the paper seeks to assess whether 'going local' is a promising strategy to fill the gap between pan-Arab and protocol-oriented national news.
dc.description.sponsorship(Product of workshop no. 13 at the MRM 2008)
dc.language.isoen
dc.title"Going Local" as a Strategy to Enter Arab National Television Markets: Examples from Lebanon and Jordanen
dc.typeArticleen
dc.identifier.doi10.1163/187398609X12584657078402


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