Building Knowledge about the Consumer: The emergence of market research in the motion picture industry

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Building Knowledge about the Consumer: The emergence of market research in the motion picture industry

BAKKER, Gerben
Title: Building Knowledge about the Consumer: The emergence of market research in the motion picture industry
Author: BAKKER, Gerben
Date: 2003
Citation: Business History, 2003, 45, 1, 101-127
URI: http://hdl.handle.net/1814/23742
ISSN: 0007-6791; 1743-7938
DOI: 10.1080/713999299

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