Building Knowledge about the Consumer: The emergence of market research in the motion picture industry
| dc.contributor.author | BAKKER, Gerben | |
| dc.date.accessioned | 2012-09-12T12:00:58Z | |
| dc.date.available | 2012-09-12T12:00:58Z | |
| dc.date.issued | 2003 | |
| dc.identifier.citation | Business History, 2003, 45, 1, 101-127 | en |
| dc.identifier.issn | 0007-6791 | |
| dc.identifier.issn | 1743-7938 | |
| dc.identifier.uri | https://hdl.handle.net/1814/23742 | |
| dc.language.iso | en | en |
| dc.title | Building Knowledge about the Consumer: The emergence of market research in the motion picture industry | en |
| dc.type | Article | en |
| dc.identifier.doi | 10.1080/713999299 |
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