Building Knowledge about the Consumer: The emergence of market research in the motion picture industry

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dc.contributor.author BAKKER, Gerben
dc.date.accessioned 2012-09-12T12:00:58Z
dc.date.available 2012-09-12T12:00:58Z
dc.date.issued 2003
dc.identifier.citation Business History, 2003, 45, 1, 101-127 en
dc.identifier.issn 0007-6791
dc.identifier.issn 1743-7938
dc.identifier.uri http://hdl.handle.net/1814/23742
dc.language.iso en en
dc.title Building Knowledge about the Consumer: The emergence of market research in the motion picture industry en
dc.type Article en
dc.identifier.doi 10.1080/713999299


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