Building Knowledge about the Consumer: The Emergence of Market Research in the Motion Picture Industry

dc.contributor.author	BAKKER, Gerben
dc.date.accessioned	2012-09-12T12:06:43Z
dc.date.available	2012-09-12T12:06:43Z
dc.date.issued	2003
dc.identifier.citation	Roy CHURCH and Andrew GODLEY (eds), The Emergence of Modern Marketing, London, Frank Cass, 2003, 98-124	en
dc.identifier.isbn	9780714653907
dc.identifier.uri	http://hdl.handle.net/1814/23743
dc.language.iso	en	en
dc.title	Building Knowledge about the Consumer: The Emergence of Market Research in the Motion Picture Industry	en
dc.type	Contribution to book	en