Building Knowledge about the Consumer: The Emergence of Market Research in the Motion Picture Industry

DSpace/Manakin Repository

Show simple item record

dc.contributor.author BAKKER, Gerben
dc.date.accessioned 2012-09-12T12:06:43Z
dc.date.available 2012-09-12T12:06:43Z
dc.date.issued 2003
dc.identifier.citation Roy CHURCH and Andrew GODLEY (eds), The Emergence of Modern Marketing, London, Frank Cass, 2003, 98-124 en
dc.identifier.isbn 9780714653907
dc.identifier.uri http://hdl.handle.net/1814/23743
dc.language.iso en en
dc.title Building Knowledge about the Consumer: The Emergence of Market Research in the Motion Picture Industry en
dc.type Contribution to book en


Files in this item

Files Size Format View

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record