An international approach to the Cultural Cold War : French public diplomacy towards Africa (1945-1965)
Title: An international approach to the Cultural Cold War : French public diplomacy towards Africa (1945-1965)
Author: GERITS, Frank
Citation: Tilman KULKE, Moritz VON BRESCIUS, Robrecht DECLERCQ and James WHITE (eds), Current historiographical research at the European University Institute, Zeitenblicke, 2013, Vol. 12, No. 1
External link: http://www.zeitenblicke.de/2013/1
This article analyzes how the tactics behind French public diplomacy in West-Africa and Congo-Leopoldville/Kinshasa evolved between 1945 and 1965. To overcome the low appeal that French propaganda had for Africans, the French gradually integrated the successful methods that their competitors in Africa employed into their own strategy. It shows that the battle for African hearts and minds was global, that Ghana and Egypt were active, and that intercultural, propaganda agencies adopted and adapted each other's successful strategies. In doing so, it hopes to emphasize the explanatory potential of a genuine international approach to diplomatic history.
Type of Access: openAccess
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