Why bother campaigning? : campaign effectiveness in the 2009 European Parliament elections
Title: Why bother campaigning? : campaign effectiveness in the 2009 European Parliament elections
Publisher: Elsevier Sci Ltd
Citation: Electoral studies, 2013, Vol. 32, No. 4, pp. 768-778
ISSN: 0261-3794; 1873-6890
This paper explores the effectiveness of European Parliament candidates' campaigns. We analyze the relationship between candidates' spending and their likelihood of success, controlling for a range of relevant co-varying factors. We then investigate whether the effects of electoral spending are conditioned by two variables: ballot design and incumbency. We find that, ceteris paribus, spending was positively related to a candidate's likelihood of electoral success in the 2009 campaign, though this effect is small in scale. We also reveal that the electorally positive effects of spending are observable across both 'party-centered' and 'candidate-centered' ballot structures, and that there is some evidence that incumbent spending is less effective than challenger spending.
Subject: Campaign effects; Candidate spending; European Parliament election; States house elections; comparative perspective; legislative elections; impact; competition; incumbency; outcomes; turnout; finance; models
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