Media portrayals of the Indian community in the UK

Abstract

Through an analysis of 300 news articles, this report is an attempt at measuring and understanding the portrayal of the Indian community in the UK through a media content analysis of the articles published in the UK press. It contains an overview of the media themes ranging from business and investments to the education and labour market integration of Indian immigrants. Other issues addressed are integration, cultural aspects, crime reporting and religion. This analysis of the UK media's portrayal of the Indian community shows that media has mostly focused on culture, religion,integration and business issues. Furthermore, on some topics, there is definitely a divide in treatment between broadsheet and tabloid newspapers, ranging from positive potrayal of the Indian community to extremely biased reportage related to some specific issues.