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Browsing SPS Theses by Author "ARVIDSSON, Adam"
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Title:The making of a consumer society: marketing and modernity in contemporary Italy
Author(s):ARVIDSSON, AdamDate:2000Type of Publication:ThesisSeries/Report no.:EUI PhD thesesAbstract:In this thesis, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its ...