Browsing Robert Schuman Centre for Advanced Studies (RSCAS) by Subject "advertising"

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Title: What Do Ads Buy? Daily Coverage of Listed Companies on the Italian Press Author(s): GAMBARO, Marco; PUBLISI, Riccardo Date: 2010 Type of Publication: Working Paper Series/Report no.: EUI RSCAS Abstract: We match data on the daily newspaper coverage of a sample of Italian listed companies with Nielsen data on the monthly amount of advertising that a given company has purchased on a given newspaper. Controlling for newspaper ...
Title: The Not-So-Lonely Rider in the Non-Dusty Desert: 'Marlboro Country', the new middle class, and the geography of economic liberalism in Egypt, Saudi Arabia, and Turkey Author(s): COOPERMAN, Hilary; SHECHTER, Relli Date: 2008 Type of Publication: Working Paper Series/Report no.: EUI RSCAS Abstract: In this paper, we use the metaphor of “Marlboro Country,” and Philip Morris’s real-life effort to promote it, to discuss the shaping of new middle classes in Egypt, Saudi Arabia, and Turkey in an age of newfound wealth and ...

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