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Storytelling as strategic communication on migration
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ICMPD Report; 2024; [Migration Policy Centre]
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DENNISON, James, Storytelling as strategic communication on migration, ICMPD Report, 2024, [Migration Policy Centre] - https://hdl.handle.net/1814/77635
Abstract
Practitioners regularly recommend storytelling as an effective means of strategic communication about migration. Storytelling is distinct from other forms of communication due to its ability to clear and retain attention, disarm critical thought, and provide an opportunity for the storyteller to demonstrate a large range of skills and thus enhance their credibility. Experimental evidence supports the notion that storytelling is more persuasive than, for example, appeals to authority using experts. This report provides the first review of the academic literature on the characteristics and effects of storytelling and how this might be best used for migration communication and outlines seven best practices according to these criteria and demonstrates them using examples.