Consent to targeted advertising

Simple item page
dc.contributor.authorGALLI, Federico
dc.contributor.authorLAGIOIA, Francesca
dc.contributor.authorSARTOR, Giovanni
dc.date.accessioned2024-01-22T08:06:07Z
dc.date.available2024-01-22T08:06:07Z
dc.date.issued2022
dc.descriptionPublished: June 2022en
dc.description.abstractTargeted advertising in digital markets involves multiple actors collecting, exchanging, and processing personal data for the purpose of capturing users’ attention in online environments. This ecosystem has given rise to considerable adverse effects on individuals and society, resulting from mass surveillance, the manipulation of choices and opinions, and the spread of addictive or fake messages. Against this background, this article critically discusses the regulation of consent in online targeted advertising. To this end, we review EU laws and proposals and consider the extent to which a requirement of informed consent may provide effective consumer protection. On the basis of such an analysis, we make suggestions for possible avenues that may be pursued.en
dc.description.sponsorshipThis article has been supported by the European Research Council (ERC), Project “CompuLaw,” under the European Union’s Horizon 2020 research and innovation program (grant agreement No 833647.en
dc.format.mimetypeapplication/pdfen
dc.identifier.citationEuropean business law review, 2022, Vol. 33, No. 4, pp. 485-512en
dc.identifier.doi10.54648/eulr2022023
dc.identifier.endpage512en
dc.identifier.issn1875-841X
dc.identifier.issn0959-6941
dc.identifier.issue4en
dc.identifier.startpage485en
dc.identifier.urihttps://hdl.handle.net/1814/76340
dc.identifier.volume33en
dc.language.isoenen
dc.orcid.uploadtrue*
dc.publisherKluwer Law Internationalen
dc.relationComputable Law
dc.relation.ispartofEuropean business law reviewen
dc.rightsinfo:eu-repo/semantics/openAccessen
dc.titleConsent to targeted advertisingen
dc.typeArticleen
dspace.entity.typePublication
person.identifier.orcid0000-0001-7083-3487
person.identifier.orcid0000-0003-2210-0398
person.identifier.other42247
person.identifier.other39527
person.identifier.other29040
relation.isAuthorOfPublicationb06118c7-8cd3-4b0f-9ddd-c852cab1934d
relation.isAuthorOfPublication11b153fb-d344-4c09-a461-c79ecf87e497
relation.isAuthorOfPublicatione0511c58-5007-4b10-8d82-e19ca2df8cc2
relation.isAuthorOfPublication.latestForDiscoveryb06118c7-8cd3-4b0f-9ddd-c852cab1934d
relation.isProjectOfPublicationbba7f606-01cf-4278-ae65-0157c5db3bf5
relation.isProjectOfPublication.latestForDiscoverybba7f606-01cf-4278-ae65-0157c5db3bf5
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Consent_targeted_2022.pdf
Size:
343.11 KB
Format:
Adobe Portable Document Format
Description:
Full-text in Open Access, Published version
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
3.83 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
LAW Articles