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Navigating migration narratives : research insights and strategies for effective communication
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1831-9424; 1018-5593
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European Commission; Joint Research Centre (JRC); Science for Policy Report; 2025/EUR 40301
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SEIGER, Fiona, KAJANDER, Nina, NEIDHARDT, Alberto-Horst, SCHARFBILLIG, Mario, DRAŽANOVÁ, Lenka, DEUSTER, Christoph, KRAWCZYK, Michal, BLASCO, Andrea, ICARDI, Rossella, TZVETKOVA, Marina, BAKKER, Lieke, OLIVO RUMPF, Karelis, Navigating migration narratives : research insights and strategies for effective communication, European Commission, Joint Research Centre (JRC), Science for Policy Report, 2025/EUR 40301 - https://hdl.handle.net/1814/92687
Abstract
This JRC Science for Policy report provides a comprehensive understanding of migration narratives and their impact on public perception and policy. It examines dominant media narratives, divisive rhetoric and disinformation related to migration, as well as the attitudes towards migration that these narratives shape. The report’s ultimate goal is to offer practical advice for communicating effectively about migration and promoting a more informed, evidence-based dialogue. The report is based on a comprehensive review of scientific literature, expert studies and data analysis, as well as the collective expertise of the Joint Research Centre (JRC), the European Policy Centre (EPC) and the European University Institute (EUI). It seeks to equip policymakers and communication professionals with the insights and tools needed to navigate the complex landscape of migration narratives and promote a more nuanced and evidence-based understanding of migration in a political context often tainted by misinformation and divisive rhetoric. The report reveals that narratives play a crucial role in shaping public perception and migration policies. While hostile narratives often rely on exaggerations, misinformation and oversimplification, it is essential to recognise and address the underlying concerns about migration in the EU. To build trust, the report stresses the need for an open and honest dialogue, as well as a communication approach that balances messages, acknowledges challenges and considers the wide array of public opinions and personal values. By doing so, EU institutions can position themselves as reliable and evidence-based sources of information on migration.
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Published online: 08 May 2025