Self-correcting dynamics in social influence processes

dc.contributor.authorVAN DE RIJT, Arnout
dc.date.accessioned2020-10-22T13:39:04Z
dc.date.available2020-10-22T13:39:04Z
dc.date.issued2019
dc.descriptionFirst published online: March 2019en
dc.description.abstractSocial influence may lead individuals to choose what is popular over what is best. Whenever this happens, it further increases the popularity advantage of the inferior choice, compelling subsequent decision makers to follow suit. The author argues that despite this positive feedback effect, discordances between popularity and quality will usually self-correct. Reanalyzing past experimental studies in which social information initially heavily favored inferior options, the author shows that in each experiment superior alternatives gained in popularity. This article also reports on a new experiment in which a larger number of subject choices allowed trials to be run to convergence and shows that in each trial the superior alternative eventually achieved popular dominance. To explain the persistent dominance of bestsellers, celebrities, and memes of seemingly questionable quality in everyday life in terms of social influence processes, one must identify conditions that render positive feedback so strong that self-correcting dynamics are prevented.en
dc.format.mimetypeapplication/pdfen
dc.identifier.citationAmerican journal of sociology, 2019, Vol. 124, No. 5, pp. 1468-1495en
dc.identifier.doi10.1086/702899
dc.identifier.endpage1495en
dc.identifier.issn1537-5390
dc.identifier.issn0002-9602
dc.identifier.issue5en
dc.identifier.startpage1468en
dc.identifier.urihttps://hdl.handle.net/1814/68716
dc.identifier.volume124en
dc.language.isoenen
dc.orcid.uploadtrue*
dc.publisherUniversity of Chicago Pressen
dc.relation.ispartofAmerican journal of sociologyen
dc.rightsinfo:eu-repo/semantics/openAccessen
dc.titleSelf-correcting dynamics in social influence processesen
dc.typeArticleen
dspace.entity.typePublication
person.identifier.orcid0000-0002-4208-3452
person.identifier.other43992
relation.isAuthorOfPublicationadc2f95d-84a8-46ae-a3af-389c05230d9e
relation.isAuthorOfPublication.latestForDiscoveryadc2f95d-84a8-46ae-a3af-389c05230d9e
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