How do Candidates Spend Their Money? Objects of campaign spending and the effectiveness of diversification

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dc.contributor.authorSUDULICH, Maria Laura
dc.contributor.authorWALL, Matthew
dc.date.accessioned2012-01-18T14:32:57Z
dc.date.available2012-01-18T14:32:57Z
dc.date.issued2011
dc.descriptionPublication based on research carried out in the framework of the European Union Democracy Observatory (EUDO) of the Robert Schuman Centre for Advanced Studies, European University Institute.
dc.descriptionThe journal issue has been produced in the framework of the PIREDEU Project, one of the projects carried out by the EUDO Public Opinion Observatory.
dc.description.abstractWe present a novel approach to the study of campaign effectiveness using disaggregated spending returns from the 2007 Irish general election. While previous studies have focused on overall levels of expenditure as a predictor of electoral success, we consider the types of activities on which candidates spent money and the overall diversification of candidates’ campaign expenditure as predictors of electoral success. We offer a replicable framework for the measurement of campaign diversification as well as for the evaluation of its effects on electoral performance. We examine how factors such as campaign expenditure and candidates’ incumbency status condition the effects of campaign diversification. It is shown that diversification is only related to electoral success when campaigns are well-financed.
dc.description.tableofcontents1. Introduction 2. Increasingly diverse campaigns? 3. Measuring campaign diversification 4. Questions and hypothesis 5. Data and measures 6. Effectiveness of different types of campaign expenditure 7. Diversification and payoffs 8. Conclusions Appendix Re
dc.identifier.citationElectoral Studies, 2011, 30, 1, 91-101, Special Symposium on Electoral Democracy in the European Union
dc.identifier.doi10.1016/j.electstud.2010.09.007
dc.identifier.issn0261-3794
dc.identifier.urihttps://hdl.handle.net/1814/19983
dc.language.isoen
dc.relation.ispartofseries[EUDO Public Opinion Observatory]en
dc.titleHow do Candidates Spend Their Money? Objects of campaign spending and the effectiveness of diversificationen
dc.typeArticleen
dspace.entity.typePublication
person.identifier.other35616
relation.isAuthorOfPublication61250489-f68e-4dc7-8b9c-44f4e84de318
relation.isAuthorOfPublication.latestForDiscovery61250489-f68e-4dc7-8b9c-44f4e84de318
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