Why bother campaigning? : campaign effectiveness in the 2009 European Parliament elections
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0261-3794; 1873-6890
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Electoral studies, 2013, Vol. 32, No. 4, pp. 768-778
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SUDULICH, Maria Laura, WALL, Matthew, FARRELL, David, Why bother campaigning? : campaign effectiveness in the 2009 European Parliament elections, Electoral studies, 2013, Vol. 32, No. 4, pp. 768-778 - https://hdl.handle.net/1814/34017
Abstract
This paper explores the effectiveness of European Parliament candidates' campaigns. We analyze the relationship between candidates' spending and their likelihood of success, controlling for a range of relevant co-varying factors. We then investigate whether the effects of electoral spending are conditioned by two variables: ballot design and incumbency. We find that, ceteris paribus, spending was positively related to a candidate's likelihood of electoral success in the 2009 campaign, though this effect is small in scale. We also reveal that the electorally positive effects of spending are observable across both 'party-centered' and 'candidate-centered' ballot structures, and that there is some evidence that incumbent spending is less effective than challenger spending.