Date: 2020
Type: Contribution to book
Exporting holidays : Bulgarian tourism in the Scandinavian market in the 1960s and 1970s
Sune BECHMANN PEDERSEN and Christian NOACK (eds), Tourism and travel during the Cold War : negotiating tourist experiences across the Iron Curtain, London : Routledge, 2020, pp. 23-46
STANOEVA, Elitza, Exporting holidays : Bulgarian tourism in the Scandinavian market in the 1960s and 1970s, in Sune BECHMANN PEDERSEN and Christian NOACK (eds), Tourism and travel during the Cold War : negotiating tourist experiences across the Iron Curtain, London : Routledge, 2020, pp. 23-46
- https://hdl.handle.net/1814/65927
Retrieved from Cadmus, EUI Research Repository
From the early 1960s, Bulgaria pursued an ambitious program of international tourism targeting Western visitors who could contribute to the country’s hard-currency income, thus assisting foreign trade. The strategy tied the tourist sector to foreign policy and bilateral diplomacy. This chapter explores the triangular dynamics in the institutional history of Bulgaria’s tourism from the 1960s until the mid-1980s, discussing opportunities and challenges arising from this sectoral interlock in the Cold War context. It shows how tourism across the Iron Curtain was more vulnerable to geopolitical pressures and Cold War public panics than the foreign trade flows.
Additional information:
eBook first published 11 September 2019
Cadmus permanent link: https://hdl.handle.net/1814/65927
Full-text via DOI: 10.4324/9780429201127
ISBN: 9780429201127
Publisher: Routledge
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