Date: 2020
Type: Contribution to book
Voting advice applications : the power of self-persuasion
Elizabeth SUHAY, Bernard GROFMAN and Alexander H. TRECHSEL (eds), The Oxford handbook of electoral persuasion, Oxford : Oxford University Press, 2020, pp. 925-945
TRECHSEL, Alexander H., GARZIA, Diego, Voting advice applications : the power of self-persuasion, in Elizabeth SUHAY, Bernard GROFMAN and Alexander H. TRECHSEL (eds), The Oxford handbook of electoral persuasion, Oxford : Oxford University Press, 2020, pp. 925-945
- https://hdl.handle.net/1814/69619
Retrieved from Cadmus, EUI Research Repository
This chapter deals with persuasion processes in modern elections. It focuses on the impact of so-called Voting Advice Applications (VAAs) that are becoming ever more popular among citizens in the Western world and beyond. By matching the political preferences of voters with the supply side (i.e., parties and candidates) in the campaign, these tools affect voters in several ways. Among others, they have a positive impact on turnout, as both observational and experimental studies could show. Furthermore, they trigger a process of self-persuasion, in which users reflect on the VAA-generated output in terms of partisan preferences, cognize these results, and change/reinforce their priors.
Cadmus permanent link: https://hdl.handle.net/1814/69619
ISBN: 9780190860806
Publisher: Oxford University Press
