SRC’s #AD Influencer-campagne : mooi -maar kan het nóg wat vlotter met de vlogger

Abstract

The recent media campaign by the Advertising Code Foundation (SRC) to get social media influencers who take a walk in their popular vlogs with transparency on the straight and narrow can hardly have escaped your notice. The SRC has made quite a splash with commercials on traditional and social media, with abris in bus shelters and even along the A4 there were striking video abris on display. The SRC urges influencers to be honest about commercial messages and encourages consumers to be alert to hidden commercial messages. The SRC doesn't do that very often. That shows the importance. This initiative is commendable. And important.