Women who break the glass ceiling get a 'paper cut' : gender, fame, and media sentiment

Abstract

Past quantitative studies have shown that most media coverage is of men. Here we ask if the scarce coverage that women get is qualitatively different from that of men. We use computer-coded sentiment scores for 14 million person names covered in 1,323 newspapers to investigate the three-way relationship between gender, fame, and sentiment. Additional large-scale data on occupational categories allow us to compare women and men within the same profession and rank. We propose that as women’s fame increases their media coverage becomes negative more quickly when compared to men (a “paper cut”), because their violation of gender hierarchies and social expectations about typical feminine behavior evokes disproportionate scrutiny. We find that while overall media coverage is much more positive for women than for men, this difference disappears and even reverses at higher levels of fame. In encyclopedic sentiment data we find no biographic basis for women’s disproportionate decline in media coverage sentiment at high fame, consistent with the conjectured double standard in media discourse.