Yugoslav socialism 'flavoured with sea, flavoured with salt' : mediterranization of Yugoslav popular culture in the 1950s and 1960s under Italian influence

Abstract

The audio and visual images of the seaside of the seaside that entered Yugoslav homes in the 1950s and 1960s coincided with the development od mass tourism. For some audiences the sounds and pictures evoked memories of summer holidays at the Adriatic, but for some it was just a longing. For the latter, it also represented the ideal of the promised socialist success od modern life. The coastal images transmitted through mass media fitted perfectly in the imagination of the Mediterranean, simultaneously familiar and exotic, modern but never fully adhering to the laws of dehumanized social interaction of the capitalist West.