Browsing SPS Books by Author "ARVIDSSON, Adam"

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Browsing SPS Books by Author "ARVIDSSON, Adam"

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    Title: Marketing Modernity: Italian advertising from fascism to postmodernity  Author(s): ARVIDSSON, Adam Date: 2003 Type of Publication: Book Abstract: In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today ...