Political Communication in Direct Democratic Campaigns: Enlightening or manipulating?
Title: Political Communication in Direct Democratic Campaigns: Enlightening or manipulating?
Editor(s): KRIESI, Hanspeter
Publisher: Palgrave Macmillan
Citation: Houndmills/Basingstoke/Hampshire/New York, Palgrave Macmillan, 2012, Challenges to democracy in the 21st century series
The contributors to this volume analyze the communication processes in Swiss direct democratic campaigns and their effect on the information processing and opinion formation of the citizen public. The book adopts an integrated approach to the study of political communication that combines a demand side with a supply side vision of democracy. The key question it tries to answer is whether, in direct democratic campaigns, the political elites are capable of manipulating the voters in such a way as to impose their policy goals without taking the voters' preferences into account. Based on a detailed analysis of the politicians' strategies, media coverage, and the opinion formation of the public, the authors arrive at the optimistic conclusion that direct democratic campaigns are rather more enlightening than manipulating. The voters learn considerably in the course of the campaigns and based on their enhanced knowledge the overwhelming majority make choices consistent with their preferences.
Table of Contents:
-- Political communication : an integrated approach / Hanspeter Kriesi -- The context of the campaigns / Hanspeter Kriesi and Laurent Bernhard -- Design of the study : an integrated approach / Regula Hänggli, Christian Schemer, Patrick Rademacher -- Coalition formation / Laurent Bernhard and Hanspeter Kriesi -- Construction of the frames / Regula Hänggli, Laurent Bernhard and Hanspeter Kriesi -- Message delivery / Laurent Bernhard -- Media organizations in direct democratic campaigns / Patrick Rademacher, Matthias A. Gerth, Gabriele Siegert -- Coverage of the campaigns in the media / Matthias A. Gerth, Urs Dahinden, Gabriele Siegert -- Key factors in frame-building / Regula Hänggli -- The role of predispositions / Hanspeter Kriesi -- The role of knowledge / Heinz Bonfadelli and Thomas N. Friemel -- When campaign messages meet ideology : the role of arguments for voting behavior / Werner Wirth, Jörg Matthes, and Christian Schemer -- The impact of positive and negative affects in direct-democratic campaigns / Werner Wirth, Christian Schemer, Rinaldo Kühne, and Jörg Matthes -- Conclusion / Hanspeter Kriesi