Policy communications : how to write an effective policy brief
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London : John Harper Publishing, 2025
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BOJOVIC, Jakov, BAYLEY, Imogen, Policy communications : how to write an effective policy brief, London : John Harper Publishing, 2025 - https://hdl.handle.net/1814/92708
Abstract
In an era of information overload, great ideas alone aren’t enough — how you communicate them determines whether they shape decisions or get ignored. This book gives you the tools to ensure your policy briefs are read, understood, and acted upon. The book is designed to help policymakers, researchers, advocacy professionals, communications specialists, and anyone who needs to turn complex ideas into clear, compelling, and actionable policy communications. The coverage includes: Strategies for cutting through the noise and capturing the attention of busy policymakers; Insights on audience targeting, messaging, and policy storytelling; Practical frameworks for structuring, writing, and designing impactful policy briefs; A step-by-step approach to crafting effective policy briefs; The role of generative AI in policy writing.
Table of Contents
-- CHAPTER 1: THE MANY CHALLENGES OF POLICY COMMUNICATIONS
-- 1.1. Challenge 1: Catching and maintaining attention
-- 1.2. Challenge 2: Research in competition
-- 1.3. Challenge 3: The skills gap
-- 1.4. How to read this book
-- CHAPTER 2: EFFECTIVE POLICY COMMUNICATIONS: FROM STRATEGY TO EXECUTION
-- 2.1. Understanding the policy landscape.
-- 2.2. Arriving at policy positions through research, analysis, and/or consultation
-- 2.3. Policy communications strategy
-- 2.4. Crafting impactful policy narratives
-- CHAPTER 3: HOW TO WRITE EFFECTIVE POLICY BRIEFS
-- 3.1. Context: Knowing your audience
-- 3.2. Structure: Taking your audience on a journey
-- 3.3. Evidence: Convincing your audience
-- 3.4. Writing: Engaging your audience
-- 3.5. Visuals: Keeping your audience awake
-- 3.6. Policy briefs and impact
-- 4. CONCLUSION
-- BIBLIOGRAPHY
Additional Information
Published: 23 May 2025