Policy communications : how to write an effective policy brief

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dc.contributor.authorBOJOVIC, Jakov
dc.contributor.authorBAYLEY, Imogen
dc.date.accessioned2025-05-23T13:18:49Z
dc.date.available2025-05-23T13:18:49Z
dc.date.issued2025
dc.descriptionPublished: 23 May 2025
dc.description.abstractIn an era of information overload, great ideas alone aren’t enough — how you communicate them determines whether they shape decisions or get ignored. This book gives you the tools to ensure your policy briefs are read, understood, and acted upon. The book is designed to help policymakers, researchers, advocacy professionals, communications specialists, and anyone who needs to turn complex ideas into clear, compelling, and actionable policy communications. The coverage includes: Strategies for cutting through the noise and capturing the attention of busy policymakers; Insights on audience targeting, messaging, and policy storytelling; Practical frameworks for structuring, writing, and designing impactful policy briefs; A step-by-step approach to crafting effective policy briefs; The role of generative AI in policy writing.
dc.description.tableofcontents-- CHAPTER 1: THE MANY CHALLENGES OF POLICY COMMUNICATIONS -- 1.1. Challenge 1: Catching and maintaining attention -- 1.2. Challenge 2: Research in competition -- 1.3. Challenge 3: The skills gap -- 1.4. How to read this book -- CHAPTER 2: EFFECTIVE POLICY COMMUNICATIONS: FROM STRATEGY TO EXECUTION -- 2.1. Understanding the policy landscape. -- 2.2. Arriving at policy positions through research, analysis, and/or consultation -- 2.3. Policy communications strategy -- 2.4. Crafting impactful policy narratives -- CHAPTER 3: HOW TO WRITE EFFECTIVE POLICY BRIEFS -- 3.1. Context: Knowing your audience -- 3.2. Structure: Taking your audience on a journey -- 3.3. Evidence: Convincing your audience -- 3.4. Writing: Engaging your audience -- 3.5. Visuals: Keeping your audience awake -- 3.6. Policy briefs and impact -- 4. CONCLUSION -- BIBLIOGRAPHY
dc.identifier.citationLondon : John Harper Publishing, 2025
dc.identifier.isbn9781068440908
dc.identifier.urihttps://hdl.handle.net/1814/92708
dc.language.isoen
dc.orcid.putcode1814/80298:184628270
dc.orcid.putcode1814/80436:184628272
dc.publisherJohn Harper Publishing
dc.titlePolicy communications : how to write an effective policy brief
dc.typeBook
dspace.entity.typePublication
person.identifier.orcid0000-0003-4041-6548
person.identifier.orcid0009-0007-8669-5016
person.identifier.other46339
person.identifier.other46812
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relation.isAuthorOfPublication713a1365-7467-4878-987a-56f6e1e9e465
relation.isAuthorOfPublication.latestForDiscovery5e93dfba-8214-493f-ae8c-5ba7fbb2d295
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