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Recommendations for customer engagement strategies

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RSC_RR_Recommendations_for_customer_engagement_strategies_OneNet.pdf (1.35 MB)
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https://hdl.handle.net/1814/76111
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Issue Date
2023
Type of Publication
Technical Report
Keyword(s)
Customer engagement; Consumer centricity; Flexibility markets
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EUI Research Cluster(s)
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Citation
OneNet Report; 2023; [Florence School of Regulation]; [Electricity]
Cite
STAMPATORI, Daniele, ROSSETTO, Nicolò, WILLEGHEMS, Gwen, KESSELS, Kris, LACERDA, Madalena, CORCEIRO, Beatriz, GALEANO, Juan Adolfo, JAKOVLJEVIC, Dusan, RITZEK, Jürgen, PAPPA, Stavroula, JANSSEN, Rod, ZOULIAS, Emmanouil, Recommendations for customer engagement strategies, OneNet Report, 2023, [Florence School of Regulation], [Electricity] - https://hdl.handle.net/1814/76111
Abstract
Customers are expected to play a fundamental role in the transition to a decarbonised and digitalised energy system. However, experience so far suggests that customer engagement in energy markets cannot be given for granted. This report investigates those barriers hindering customer engagement in flexibility markets and discusses strategies for their mitigation, aiming to unlock the untapped potential of the resources located at the customer’s premises and foster a more consumer-centric power system. Drawing from an extensive and multi-disciplinary literature review and benefiting from interactions with OneNet cluster demonstrators, this research identifies economic, behavioural, legal, and technical barriers to customer engagement in flexibility markets. Tailored recommendations are provided to surmount each of these barriers, advocating, among other things, for value stacking support, targeted awareness campaigns, regulatory adaptations, and robust infrastructure enhancements.
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Additional Information
External Links
https://onenet-project.eu/public-deliverables/
Publisher
OneNet
Version
Research Projects
European Commission, 957739
Sponsorship and Funder Information
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 957739 (OneNet ).
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RSC Research Reports