Recommendations for customer engagement strategies

dc.contributor.authorSTAMPATORI, Daniele
dc.contributor.authorROSSETTO, Nicolò
dc.contributor.authorWILLEGHEMS, Gwen
dc.contributor.authorKESSELS, Kris
dc.contributor.authorLACERDA, Madalena
dc.contributor.authorCORCEIRO, Beatriz
dc.contributor.authorGALEANO, Juan Adolfo
dc.contributor.authorJAKOVLJEVIC, Dusan
dc.contributor.authorRITZEK, Jürgen
dc.contributor.authorPAPPA, Stavroula
dc.contributor.authorJANSSEN, Rod
dc.contributor.authorZOULIAS, Emmanouil
dc.date.accessioned2023-11-28T15:38:42Z
dc.date.available2023-11-28T15:38:42Z
dc.date.issued2023
dc.description.abstractCustomers are expected to play a fundamental role in the transition to a decarbonised and digitalised energy system. However, experience so far suggests that customer engagement in energy markets cannot be given for granted. This report investigates those barriers hindering customer engagement in flexibility markets and discusses strategies for their mitigation, aiming to unlock the untapped potential of the resources located at the customer’s premises and foster a more consumer-centric power system. Drawing from an extensive and multi-disciplinary literature review and benefiting from interactions with OneNet cluster demonstrators, this research identifies economic, behavioural, legal, and technical barriers to customer engagement in flexibility markets. Tailored recommendations are provided to surmount each of these barriers, advocating, among other things, for value stacking support, targeted awareness campaigns, regulatory adaptations, and robust infrastructure enhancements.en
dc.description.sponsorshipThis project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 957739 (OneNet ).en
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://hdl.handle.net/1814/76111
dc.language.isoenen
dc.orcid.uploadtrue*
dc.publisherOneNeten
dc.relationOne Network for Europe
dc.relation.ispartofseriesOneNet Reporten
dc.relation.ispartofseries2023en
dc.relation.ispartofseries[Florence School of Regulation]en
dc.relation.ispartofseries[Electricity]en
dc.relation.urihttps://onenet-project.eu/public-deliverables/en
dc.rightsinfo:eu-repo/semantics/openAccessen
dc.subjectCustomer engagementen
dc.subjectConsumer centricityen
dc.subjectFlexibility marketsen
dc.titleRecommendations for customer engagement strategiesen
dc.typeTechnical Reporten
dspace.entity.typePublication
person.identifier.orcid0000-0001-7176-361X
person.identifier.other47368
person.identifier.other41177
relation.isAuthorOfPublicationb6ee3b3c-9f2b-4313-9c6d-e1a03b1caf97
relation.isAuthorOfPublication62e7b71c-2a53-4462-bdc9-ad1f402da4c0
relation.isAuthorOfPublication.latestForDiscoveryb6ee3b3c-9f2b-4313-9c6d-e1a03b1caf97
relation.isProjectOfPublicationcfe1489d-21d5-41e9-a943-efaebc2d1f5b
relation.isProjectOfPublication.latestForDiscoverycfe1489d-21d5-41e9-a943-efaebc2d1f5b
Files
Original bundle
Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
RSC_RR_Recommendations_for_customer_engagement_strategies_OneNet.pdf
Size:
1.35 MB
Format:
Adobe Portable Document Format
Description:
Full text in Open Access, Published version
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
3.83 KB
Format:
Item-specific license agreed upon to submission
Description: