Roy CHURCH and Andrew GODLEY (eds), The Emergence of Modern Marketing, London, Frank Cass, 2003, 98-124
BAKKER, Gerben, Building Knowledge about the Consumer: The Emergence of Market Research in the Motion Picture Industry, in Roy CHURCH and Andrew GODLEY (eds), The Emergence of Modern Marketing, London, Frank Cass, 2003, 98-124
- https://hdl.handle.net/1814/23743