A dismal reality : behavioural analysis and consumer policy
Journal of consumer policy, 2017, Vol. 40, No. 2, pp. 193-216
ESPOSITO, Fabrizio, A dismal reality : behavioural analysis and consumer policy, Journal of consumer policy, 2017, Vol. 40, No. 2, pp. 193-216 - https://hdl.handle.net/1814/51248
Retrieved from Cadmus, EUI Research Repository
Before the behavioural turn, the economic account of consumer policy concerns was too optimistic and reductive. After the turn, we, the consumers, are more likely to need from an economic perspective a more intrusive consumer policy. This is the dismality thesis defended in this article. The dismality thesis is a theoretical, comparative, and argumentative thesis, albeit normatively incomplete. It follows from two premises. First, pre-behavioural economics elaborated a restricted theory of consumer harm in unregulated markets (“consumer harm premise”) and, second, it overstated the effectiveness of information disclosure as a means of consumer policy (“institutional premise”). The dismality thesis is further supported by a comparison of the discussion of attributes control in the pre- and post-behavioural turn literature and by commenting on the main source of controversy about attributes control in the post-turn literature, the so-called “artificial truncation” of behavioural analysis.
Published online: 05 January 2017
Cadmus permanent link: https://hdl.handle.net/1814/51248
Full-text via DOI: 10.1007/s10603-016-9338-4
ISSN: 0168-7034; 1573-0700
Publisher: Springer Verlag
Grant number: FP7/269722/EU
Sponsorship and Funder information:
The research leading to these results has received funding from the European Research Council under the European Union’s Seventh Framework Programme (FP/2007–2013)/ERC Grant Agreement n 
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