Os limites da concorrência frente à inteligência artificial

Abstract

The goal of this chapter is to raise the challenges brought to the judicial review of concentrations and of ascribing liability for conduct stemming from the use of algorithms in two contexts: data analysis and targeting content to users, on the one hand, and algorithmic pricing of products. This chapter is organized, thus, according to this structure, as it approaches, in Section 2, algorithms and their role in the dynamics of digital markets; in Section 3, the threats stemming from pricing algorithms and the challenges to the concepts of civil and administrative-antitrust liability; and, in Section 4, the impact of algorithms in the manipulation of consumer relations. After mapping the challenges created by algorithms in competition and consumer relations in digital markets, we bring some non-reassuring final considerations in Section 5, which point to the difficulties in finding remedies to face said challenges.