Date: 2023
Type: Working Paper
Targeting vaccine information framing to recipients’ education : a randomized trial
EUI, ECO, Working Paper, 2023/02
DOMINICI, Alice, DAHLSTRÖM, Lisen Arnheim, Targeting vaccine information framing to recipients’ education : a randomized trial, EUI, ECO, Working Paper, 2023/02 - https://hdl.handle.net/1814/76012
Retrieved from Cadmus, EUI Research Repository
We investigate tailoring information framing to recipients’ backgrounds to boost vaccination uptakes. 7616 Swedish mothers stratified by education and immigration background received a leaflet on their children’s upcoming HPV vaccination opportunity. The leaflet’s framing was randomized between emotional and scientific, with control units receiving an uninformative announcement. Mothers with compulsory schooling exposed to scientific framing increased their uptake by 5.7 percentage points (7.25%). The effect was driven by attentive readers with little previous HPV knowledge. Emotional framing decreased uptake by 4.8 percentage points (5.41%) among high school-educated mothers who read superficially and were more hesitant at baseline.
Cadmus permanent link: https://hdl.handle.net/1814/76012
ISSN: 1725-6704
Series/Number: EUI; ECO; Working Paper; 2023/02
Publisher: European University Institute
Keyword(s): Information framing Vaccinations Education I12 I18 D83 J13