Survey topic and unit nonresponse evidence from an online survey on mating
Title: Survey topic and unit nonresponse evidence from an online survey on mating
Citation: Quality & quantity, 2014, Vol. 48, No. 4, pp. 2069-2088
ISSN: 0033-5177; 1573-7845
Survey topic as a factor influencing participation rates is becoming increasingly important, as there is a growing trend in social science research for surveying specific populations about specific topics. Previous research has shown that respondents with high topic interest (often referred to as salience) are more likely to participate in surveys. However, the identification of mechanisms that affect respondents' interest in a survey topic has been largely neglected in research literature. We present an explanatory model of participation that conceptualizes topic interest as a function of an actor's relational position in a particular social setting. To illustrate the relationship between survey topic and participation behavior, we use an online survey on mating conducted on the user population of an online dating site. For our nonresponse analysis we use web-generated process data, consisting of profile and interaction data, which describe all units of the sample frame. Thus, comprehensive information is available for both participants and non-participants of the online survey on an individual level, enabling a particularly accurate analysis of nonresponse. Results show that the probability of participation varies according to a user's chances of success on the mating market. Users who can be described as less attractive (e.g. older people, less educated men, overweight women) show a higher probability of participation, which we explain with the mechanism of topic salience. We conclude with general implications regarding (1) the relationship between survey topic and survey participation and (2) the potential of web-generated process data for (online) survey research.
Subject: Topic interest; Unit nonresponse; Online survey; Web-generated process data; Online dating; Success bias; Deceptive self-presentation; leverage-saliency theory; survey response behavior; survey participation; audience research; mail surveys; rates; preferences; attrition; quality
Files in this item
There are no files associated with this item.
Showing items related by title, author, creator and subject.
Title:Survey on research funding for the social sciences in Europe Author(s):MARIMON, Ramon; GUARDIANCICH, Igor; MARIATHASAN, Mike; ROSSI, EvaDate:2011Citation:Florence, European University Institute, 2011Type:BookAbstract:From mid-2010 through early 2011, the Academic Careers Observatory (ACO) of the Max Weber Programme (MWP) carried out three separate surveys of economists, sociologists and political scientists, the majority of whom held ...
Title:Sectoral Survey-based Confidence Indicators for Europe Author(s):CARRIERO, Andrea; MARCELLINO, MassimilianoDate:2011Citation:Oxford Bulletin of Economics and Statistics, 2011, 73, 2, 175–206Type:ArticleAbstract:We analyse a novel dataset of Business and Consumer Surveys, using dynamic factor techniques, to produce composite coincident indices (CCIs) at the sectoral level for the European countries and for Europe. Surveys are ...
Title:Methodological Aspects of Research on Flows Human Capital Flows: A survey Author(s):VENTURINI, AlessandraDate:2012Type:Technical ReportSeries/Number:Migration Policy Centre; CARIM-East Research Report; 2012/01Abstract:The objective of this critical and methodological survey is economic research on migration issues among European and more generally among Anglo-Saxon scholars and to focus on the themes which could be usefully expanded ...